You don't have to go back very far to recall the values of the traditional merchant. Our grandparents' generation used merchants for everything: from fresh fish to meat and vegetables - and they knew which ones were the best. This was a time when they knew the names of everyone they dealt with and there was pride in the faces of the merchants as they passed on their sage advice along with their wonderful goods. There were no long, frustrating line ups or uniformed minimum-wage workers to deal with - the experience was comfortable and yes... even enjoyable! Why do you think meals at grandma's house were always so great? She knew where to buy.